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Research papers

Excellent marketing

This paper reports a research effort to increase our knowledge of how excellent marketing can be assessed and identification of factors leading to success in the market place. The concept of excellence and of excellent in marketing in particular is...

Catalogue: ESOMAR Congress 1989
Authors: Kjell Gronhaug, Karl-Erik Warneryd, Flemming Hansen
September 1, 1989
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Citation

Gronhaug, Warneryd and Hansen (1989a, September 01). Excellent marketing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/excellent-marketing